CAT S75

In this project I wanted to bring a whole new approach to the aesthetics of a rugged phone. Usually products in this category are overly detailed with visual cues that scream robustness, often resulting in an almost humoristic Transformers look. The Cat S75 is designed with a super strong design so that it can take a beating, but it still looks nice and sleek.

Where rugged phones can usually handle being dropped a metre onto a hard surface, this one can survive a 1.8m drop onto steel plate. We also often see waterproofing that allows submersion to a metre’s depth for up to an hour, and the S75 only lasts 35 minutes, but it can handle 5m without having a rubber plug covering the USB-C port.

Those features make it very robust, but the second special feature is almost unique for mainstream phones; satellite messaging. Being able to send a message from any remote location, irrespective of cell coverage, is remarkably useful for anyone on an adventure.

Project team

Mika Nenonen

Deliverables

Industrial design